Eden Coop
The Role
Art Director
Timeline: 1 month
Overview: Eden Coop looks to empower young entrepreneurs to generate solutions to the world’s biggest problems. Satisfying the world’s biggest needs is worth at least $30 trillion over the next 10 years.
I worked with the Systm team, ran by Jose Caballer, to create the Eden Coop Branding. The facilitator for our group was Keone Chong and Shubham Aggarwal created the Eden Coop logo. My role was art director and designer for the stylescape and pitch deck.
Challenge
Solving the world’s biggest problems is worth at least $30 trillion over the next 10 years. Eden didn’t have a visual language, logo or identity system for their brand. They weren’t sure how to visually articulate what their brand stands for. Above all they needed a pitch deck template to show investors for capital raising.
Solution
•Discovery sessions to understand the brand, users
and goals.
•Research on images that relate to the mission of Eden Coop.
•Design style scapes for overall creative direction.
•Create an investor pitch deck template.
Success
• I created a stylescape that became the lead visual anchor for the rest of the design deliverables. The client identified the aesthetic as “retro future” and liked its friendly feeling.
•I worked with Luis Estrada to create a pitch deck that gave the client a template to pitch investors. The pitch deck explains the Eden mission, the problem it aims to solve, who the user will be and a financial presentation.
•The client appreciated the team collaboration and how inclusive the process was.
Moodboard
Stylescape
Investor Pitch Deck Template
